
Where to use call to action
In a web page or landing page, every piece of content has a purpose.
At the start of a web page – CTA at the top page web page it gives more attention to users.
At the end of the blog – After a blog post, we can promote banner promotions, subscriptions to blog or newsletter or Discount offers.
Page sidebar – The sidebar is popular places to include CTA.
Middle of your content – Another good way to use CTA at mid of the blog post or content. Way to give free stuff or download now for pdf or whitepaper which related to the post.
When users are about to leave – Exit page popups are best to boost conversions.
In Email newsletter – Use perfect CTA at email newsletter like Read our full article, Download pdf now, Take a freebie.
At end of the Subscription or Lead – Use CTA at the end of downloaded ebooks, series to ask for subscription or highlighting about another related piece of download content.
Sources:
https://coschedule.com/blog/how-to-write-a-call-to-action-template/
https://optinmonster.com/how-to-create-the-perfect-call-to-action/
https://adespresso.com/blog/call-to-action-examples/