Are you an author?. So here you’re about to publish a blog post or web page content.
Frustrating to create an effective title tag for a blog post to get rank among tons of website.
Below you will find the title tag basics, must avoid and best practices for crafting a unique title tag.
What is a Title Tag?
A title tag is the HTML element used to specify about web page titles. Title tags often known as Page Titles.
Keep your title tags within 60 characters, so search engines wont cut off the words.
The title tag is clickable links and headline of the website title that appears on google SERP.
Sample Tag:
<title> This is my Title / Headline of the Page </title>
Web Page title tag was the first important thing to get notice. It provides information about what they can expect from the page. Title tags help to increase click through rate.
Title Tag Format:
Primary Keyword | Secondary Keyword | Brand Name
Why is SEO Title Tag Important?
Script of the right title tag, directly increases CTR (Click Through Rate) and High CTR means Higher ranking in SERP.
The search engine will improve the ranking of a page for a particular keyword if it gets more clicks.
SEO are most important to tell the search engine what’s page about. By including keyword in the title tag, says to google about topic of your content. A focus keywords helps to attract users attention and what exactly users looking for.
Title tags being important for websites and also for social media websites to use as headlines.
Tips for writing title tags – SEO and Tactics
Title tag is important for both search engine and search user experience.
Here are some recommendations for title tags for search engine and usability goals.
- Write title based on proper length
- Create Unique title for every pages
- Use Search intent or Focus Keywords first
- Write for your customers
- Common SEO mistakes in Title tag
Write title based on proper length:
While crafting page title, we often came across the question as How long should it be a title tag for SEO?
Good Practices to keep title tags length – 60 – 70 Characters and 570 / within 600 pixels (Including space). So that search engines won’t cut off words at the end.
If you do exceed the characters limit, then the search engine will use an ellipsis (…) at the end and your title could look incomplete.
Some characters naturally take up more space. A character like uppercase “W” is wider than a lowercase character like “i” or “t”. Take a look at the examples below:
Try to avoid ALL CAPS in title, it hard for users to read.
Some of the characters take up more space. Eg – UpperCase like “W” is wider than a lower character “i”.
Create Unique title for every pages:
Unique titles help search engines to understand about value of the page or content.
Avoid default titles like Home, Contact Us or New page, those title cause duplication across the website and it reduce website Click through rate.
If you have thousands of pages, updated CMS helps to fetch title for every product or page on website.
Eg – Product names and categories helps to generate a title for every page.
Product name – Product Category / Brand Name
Use Search intent or Focus Keywords first:
Make sure to use keywords at the beginning of your title tag that make more impact on search rankings.
First two words of headline / title tag grasp user attention.
Write for your customers:
Title tag is the most important one in SEO, to get user attention and traffic to website from search engine results page.
Getting clicks from users is most important thing, so create tag for targeted customers. Title should interact with customer about the page and brand when listing out in SERP.
Common SEO Mistakes in Title Tag:
Your website meta tags helps search engine to identify what type of the page or content to connect with the proper keywords or phrases used by searchers.
Some of the most common mistakes that may hurt your website rankings;
- Duplicate title tag
- Missing H1 tag
- Short / long tag elements
- Multiple H1 tag
- Not optimize for local search
Why Google Not Using my Title Tag?
Sometimes google may display a title that does not match with the given title tag. There are few reason behind this;
- If your title tag is keyword stuffed
- Title tag doesn’t match the search query
- The page has an alternate title
- Have used old DMOZ listing
Title Tag vs H1 Tag: Main Difference?
Most of them confuse title tag with H1 tags because they are usually the same.
It’s common practise across web pages to keep both title tag and H1 tag similar.
Title tags are shown on search engine results and at the top of the browser, can also find the title tag at the source of the web page.
On the other Hand H1 tag, H1 is the main heading / title that you would like to see on the landing page.
Best Practices To Create Title Tag:
Title tag…..
Many website owners find it difficult to come up with better or eye catching title tags for users.
Here listing out some tips to become a master on crafting title tag.
Stick your focus keyword at start
The best practise is to place a focus keyword at the beginning of the title tag, which helps to get attention on search engines and kick off website clicks.
- Search Intent keywords in title tag
- Search intent – What really users want. If your webpage want to rank higher on google, better add right search intent is most important.
- To understand keyword intent, do enter a term on google and look at the results on the SERP and you’ll get a pattern to create title using intent keywords.
- Stick your focus keyword at start
- The best practise is to place a focus keyword at the beginning of the title tag, which helps to get attention on search engines and kick off website clicks.
- Use Powerful words
- To trigger emotions, use power words in your title tag to stand out among others.
- Powerful words induce psychological responses towards your title by users, Add words like Free, Giveaway, Bargain, Limited Offers, Flat 50% Off, Discount coupons and more.
Best Tools To Create Effective Title Tag:
Are you struggling to create compelling headlines for blog post or web pages?
Its right time to know the Tools which help to build awesome headlines.
Final Thoughts
To create a search friendly title tag, it takes a lot of time and effort but it wasn’t complicated.
Do create title tags for humans, not for search engines.
Write unique title tags, avoid duplicate title tags.
Make sure the title tag exists in all the pages of the website.
Lets start crafting!!!
Do you have any cool ideas or tricks to create perfect title tags? Lets share with us in comments section.
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