Top 3 SEO Factors to consider

Google webmaster Trend analyst Martin described top 3 ranking factors to focus on.

Relevant Pages – Over 200 signals, We look on the little like title, meta description, content (Images, pages, links, etc)

SEO Factor 1: Content
SEO Factor 2: Meta Data (Title, Description)
SEO Factor 3: Performance

SEO Factor 1 – Content

Good content – that serves a purpose for the user, that something user needs it or want it.

Your content wants to express where you are, What you do and how you help me with what I’m trying to accomplish.

For example, if someone is looking for a King Size Widget, Google tends to rank product pages that are exact matches for King Size Widgets.

Google knows that users are more satisfied in seeing pages that are direct matches for what they are looking for.

The purpose of the product page is to accurately provide information about the specific product item that is for sale. Sometimes for better user experience, shopper ability to compare products.

For certain search queries, where it not about a  specific product but rather about a topic, Google tends to rank pages differently.

It’s difficult to think away from the keywords, defines the purpose of the page.

Make your content more relevant – Use what kind of phrases users searching and use those terms in content.

Content Relevancy Tips:
Survive the purpose of the people your target audience
Who wants to interact with your content

SEO Factor 2 – Meta Data

The 2nd and 3rd SEO factor is described as technical.

The second biggest thing is meta tags, make sure that you have meta tags to describe your page content.

Meta description – Gives visibility or possibility to have a little snippet in search results.

Have each page with meta tag, same meta title tags for all pages is bad.

That’s fantastic – If you have titles change with the content that you’re displaying.

Important:
Meta title and meta description should be unique but meta description is not a ranking factor.

SEO Factor 3 – Performance

Website performance has been a long time important seo factor (Speed as a ranking factor).

“There are lots of ranking factors, so we have to do everything perfect”

Google says speed is important but the top sites here are not so fast therefore it must not be important.

So for us it is definitely important. But that doesn’t mean it kind of overrides everything else.”

Google also look over underperformance website and rank of the site, if the user experience is not harmed by not showing site in search results.

If the user expects the poor performing website then that’s what google will display.

End View

Keywords are important for web page ranking, but other factors has plays issues then that may affect site ranking.

Martin emphasis on meta description more ranking influence than now and performance is another top SEO factors.




Source – Searchenginejournal