How to do Keywords Research in 2019: To gain Maximum traffic

Recent statistics say that 50% of users click on the 1st three search results on the page. Another surprising factor is 75% of the searchers never reach the 2nd page of the Google Search Result.

70–80% of people ignore paid search results, choosing to only click on organic listings.

Above stats clearly, define us how important high keyword ranking for the websites. It’s not an easy task to appear on google search result page along with the huge number of your competitors.

That’s why you need to know about keyword search strategy to support SEO optimization.

So, how to find the right keywords and what are the predictions of 2019?

Let’s start over!

Keyword research is not just about checking over high volume search terms, it is a foundation of good SEO optimize and shared how you can find keywords and topics that will generate most organic traffic to a web page.

How to find the right keywords you have to rank for? and which keywords drive tons of traffic?

Long-tail keywords help for better ranking also drives more traffic to your website.

Long-tail keywords are search queries which low search volume but have huge demand over the searchers.

Important Two factors while choosing Long-tail topics:

• How much traffic does the long-term to a web page
• Which keyword should be ranked 1st and how many to focus?

Dive into your competitor traffic report, the easiest way to find Long-tail topics or to target.

You can check using competitors top pages by various tools like Ahrefs, Open Site Explorer, SERPSTAT, etc.

Try competitor top page analysis using SERPSTAT;

You can find your competition’s / competitors’ Top Pages with well-ranking keywords along with search volume details here.

Once done with your competitors’ top page listing, you can check the “Keywords Tab” for Competitors 1st-page ranking keywords with search volume for the landing page.

Steps to do Keyword Research Process:

Step 1: Check Keyword Search Volume, Difficulty, & Traffic

SERPSTAT Keyword Tool — Check your keyword’s search volume, Competition, Keyword Difficulty on SERPSTAT’s Keyword tool. It helps to evaluate the keywords to target.

Step 2: Competitor Traffic Building Pages

Do competitor domain analysis, find your competitors’ traffic generating pages with the target keywords to find the topics.

Step 3: Identify Google Search Intent Keywords

Google Top 10 Search results for the query helps to analyze and identify the search intent keyword for your keyword target.

Check more about search intent and their types.

Determine based on the search result queries, if you can add, further check for the search query as Ranking, Traffic and keyword difficulty.

Step 4: Assess Ranking Difficulty Keywords

Some of the SEO  Keyword research tools provide Keyword Difficulty score, But or where you can access keyword difficulty score manually for better ranking.

Make sure to evaluate backlinks and other on-page ranking factors from top ranking search result page for chosen topic or keyword.

Your ultimate goal is to rank high with as many better keywords as possible, This will  automatically increases the organic traffic.

Step 5: Find Common Keywords that rank for

Content Gap Analysis — It helps to examine content strategy by generating topics and keywords ideas from competitor analysis.

Search a couple of keyword ranking and find out which keywords are ranked for and which keywords you not.

Use Ahref Content Gap analysis

Step 6: Building more number of links

To improve the organic traffic for the website, building links is another option for newly build content.

Wrap Up

Finally, as a year draws to a close, some of the crucial changes headed for SEO in 2019 and few predictions overrule. However, you start a day with Google Trends, which let you track the real-time popular topics and keywords. Above keyword research process could help everyone, repeat the process to gain maximum reach out in 2019.