Recently, Google’s John Muller stated that using hidden text to provide context to screen readers will not affect search ranking.
Hidden text is a negative keyword ranking factor and one of the black hat SEO tactics to manipulate search ranking.
Does hidden Text come under various use cases?
In certain use cases where hidden text can enhance the user experience, such as providing extra context
How Google recognize it?
Google consider Hidden Text is not placed to improve search ranking and it won’t create a negative impact.
Note:
Muller encourages using hidden text to make context more accessible
“Making things accessible to screen reader users is always good idea”
Source & Ref – Searchenginejournal
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