SEO, its keeps on changes like minds of marketers. Google is giant in search engine and it change their ranking algorithm at any time.
SEO is rapid change environment, By 2020, around 50% of searches will be voice-based so there will be less typing involved. This will give rise to a higher number of long tail keywords and hyperlocal searches. Reviews will play an important role in businesses having more positive reviews ranking higher on the local search results. SEO, its keeps on changes like minds of marketers. Google is giant in search engine and it change their ranking algorithm at any time.
In earlier SEO, search results for query with simple base formula like dense of keywords, keyword match with search query and rank factor for the page or domain. During those periods spammers has advantage to rank higher on google search results using keyword stuffing, hidden text, doorway pages and more. The era for black hat seo got shutdown now
Google always try to build better algorithm or ranking factors for the user satisfaction.
SEO is one of the best way to bring wider traffic to your website. As web searchers are hard to get engaged easily, Now search intent concept has become hotter.
Time to take off !!!!
Lets check about search intent and what actually is…….
What is search intent?
Search intent also known as User intent, get to know about the motive of the user search query in search engine. In other words, why did the user make this search.
Eg : What they are looking?
Looking to make a purchase?
To learn something from web
A purpose is to provide user satisfied and most relevant search result for the search query.
“Google also states its mission is to “Organise the world’s information and make it universally accessible and useful.”
A purpose is to provide user satisfied and most relevant search result for the search query.
If you’re a SEO / Digital Marketer, it does matters!!!!!!
If you want to rank in google 1st position or page, you need to optimize to give most relevant result for the search query.
Huh!!! How to do that? What place a important role for optimizing.. Blah blah blah..
Content… Content…. Content….
Content place a important role here, First you have to create content with the keywords for search intent. Search intent system helps to improve search ranking for your website and also increases website’s ranking.
Relevant is most important thing here for SEO Success.
Lets Starts Up!
Here you can understand about search intent types and how it’s works……
How many types of search intent???????
There are 3 major types of search intent.
- Informational
- Transactional / Commercial
- Navigational
Various type of search query and how to optimize them for ranking. Google has traditional taxonomy of web search into micro-moments
Type 1 : Transactional Search Intent
Transactional search are where users ready to make a purchase a product. There are likely going to purchase and already know about the product or category what they are looking for.
They are just looking a platform to buy it online.
Examples for transactional search:
Buy iphone mobile
Cleartrip flight coupon
Best washing maching under 20000
Google shopping
Type 2 – Navigational Search Intent:
If the searcher looking for particular website, which they already visited and want to go for (Purchase / to get information).
Examples of Navigational search:
Facebook
Twitter
Google keyword planner
Gmail signin
Type 3 – Informational Search Intent:
Searcher who is looking for information around web. This might be an answer for simple question or something to learn (To get depth about the topic). Informational search are meant as Questions search.
Examples of Informational Search:
Who is thanos
Cricket score
Javascript
Basic seo 2019
How to cook pasta
How to Optimize for Search Intent
Think about the Best way to answer search query. Plan your content marketing plan accordingly. First put article ideas together and build a plan for content format.
Some tips over here;
Create content like (How to do’s) or download or take away content
Add bullet points listing
Add examples, reviews, research details
Add graphical representation and list of steps to do’s
Add in-content call to action
Some of the modifiers and type of search intent:
| Transactional | Nativgational | Informational |
| Buy | Name of product | How |
| Best | Name of service | What |
| Review | Brand name | Tips |
| Order | Guide | |
| Price comparison | Tutorials | |
| Coupon | Ideas | |
| Cheap | Why | |
| Purchase | Learn | |
| Local store | Examples |
Final Views
Search Intent is most important Ranking Factor in 2019. Just picking keywords based on formal keyword research like high search volume and competition doesn’t stay longer.
Do research on various categories and product for your website, before creating content and do remember about search intent(simplified level) as Do, Know and Go.
Do – Transactional or commercial, user ready to buy
Know – Informational, User looking for a information
Go – Navigational, User knows particular brand or site they want to go.
Most importantly, check content align for 3C’s (Content Type, Content Format and Content angle) of search intent before creating content for your website.
If you want a long term keyword or website ranking, give prior to searchers and what they looking for and will get rewards from google.
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