Getting absolute control over search engine optimization is a little harder.
Even though, you have started a path on it.
Don’t forget, we are living in a great time – we have the free world over internet!
Google, helps you to get tons of free online seo tools that help to acheive your goals and also track your performance at the same time.
The paid SEO tool has huge value in recent days, but most of the marketers look for the best and free tools.
We make it easier for you now, we have listed Best Free SEO Tools.
Here we listed FREE TOOLs under various categories, that might be useful and easier to take action on it.
If you’re working on little budget or startups, there you need to perform more set of a task in lesser time, that’s the best time to get FREE SEO TOOLS.
Before we dive in, lets understand about What SEO is all about?
What is SEO?
SEO stands for Search Engine Optimization.
Which helps to increase the quantity of website traffic and rank keywords higher through organic search engine results and to increase potential to business.
A common belief is usually users only view or scan first 2 pages of the SERP. Nearly, 74% of consumers use search engines to find local business information. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products.
SEO gives Good ROI.
Three types of SEO’s:
On-page SEO – SEO focus could be on content that’s on the page and optimizing content to increase website traffic , boost seo rankings for specific keywords.
Off-page SEO – SEO focus on outbound links which redirect the traffic to our website from else anywhere and the number of backlinks also helps to boost to build website trust over search engine. High quality of backlinks cause the website to rank higher in SERP.
Technical SEO – Technical seo focus on website page speed, mobile friendly, schema markup and more. Examining the back-end of the website to present a complete technical set up for a page. Google cares much about the code of a website.
Not every business can optimize the websites for search engines in same way. Digital marketers have to examine the technical steps based on industry to target the importance and right target audience and develop a SEO Strategy to put right efforts in front of audience along with competitors.
How Does SEO Work?
SEO are not humans, algorithm crawls web page content and search engine are crawls text-driven.
Crawling – Search engine are software that known as Spider or crawler (Google Bot). Google bot crawls web page content.
Search engine cannot crawl images, flash, javascript, frames and password protected pages.
Indexing – Post-crawling web page content, the bot stores the indexed page in a database. Search engine cannot understand the page content, then you need to optimize correctly.
How to create an seo strategy?
SEO is a little crazy, the industry is hard to define and its keep on changing over the rapidly.
But really if you want to rank higher and tends to increase website traffic, plan your seo strategy before stepping in.
- Make a list of long-tail keywords
- Learn about target market and audience
- Who is in your target market
- Create link building plan
- Optimize for voice search
- Most people search on mobile devices
- Search engines are expanding
- What’s your audience searching for
Your website becomes more user friendly while delivering quality content, optimize for right keywords for what audience looking and Search engines are smart to notice well structured website and rich content website over tons of pages.
So plan accordingly SEO Strategy to give a healthy hit with all competitors and rank better in SERP.
Well… Plan to optimize a website and Invest for optimization?. Now all you need to know about the tools which help to put the work.
FREE is awesome Right !!!
Ready?
Now we all know about the tools and how it helps in the workplace. Here we listed free seo tools based on specific seo functions.
Categories:
- Website Analytics
- Crawl / Index Checker
- Keyword Research
- Link Evaluation
- Local SEO Tools
- Mobile SEO Tools
- On-Page SEO Tools
- Content Research Tools
- Site Speed Test Tools
- All-in-one Tools
1. Website Analytics
First and Foremost we check about the website performance, search performance and monitor keywords.
#1. Google Analytics:
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites.
#2. Bing Webmaster Tool:
Bing Webmaster Tools is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler. Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.
#3. Google Data Studio:
Your data is beautiful. Use it. Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business. Data studio turns data into informative reports and able to connect Google analytics to generate insights details.
#4 Google Search Console:
Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
#5 Keyword Hero:
Test the Keyword-Hero now and see your organic Keywords in Google Analytics. Professional Support. 4 minute set up. Cancel anytime. Features: Data In GA, Easy Setup, Historic Queries, Query Metrics, Match In GA.
2. Website Indexing
Free tools to ensure website crawling/indexing links to optimize.
#1 Screaming Frog:
The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS scripts and apps from an SEO perspective.
#2 SEOlyzer:
SEOLyzer – Easy to use Search Engine Optimization Analyzer script with keyword density analysis and Seolyzer easily integrates and allows you to visualize and analyze.
#3 Beam Us Up:
Discover broken links, uncover missing page titles, duplicate content and identify other problems with our SEO crawler software.
#4 Link Redirect Trace:
The all-in-one redirect path analyzer. HTTP Headers, Rel-Canonical, robots.txt, link power, trust and risk analyzed, tool Perform advanced and comprehensive. It’s a chrome extension.
#5 Redirect Detective:
Redirect Detective is a free tool that allows you to see the full Redirect path of a specified URL.
3. Keyword Research
Are you in the process of keyword research?
From design to content creation, there is a huge process in your marketing strategy and have to do in a short period of time. Are you in the process of keyword research?
Spend enough time on the keyword research process to make up your content plan or website on-page work. By the keyword research, you can get a clear idea about what you have to focus to develop a better content plan.
Here listed out some FREE keyword research tools for your business to get better target keywords for niche.
Let’s Started.
#1 Google Keyword Planner:
The right choice, google keyword planner has been a favorite for many years, the tool is the best friend to get keyword ideas and negative keywords and helps to get similar top volume keywords.
Find the right keywords to use in your Google Ads campaigns with Keyword Planner. The right choice, google keyword planner has been a favorite for many years, the tool is the best friend to get keyword ideas and negative keywords and helps to get similar top volume keywords.
#2 Moz Keyword Explorer:
Do better keyword research with Moz’s Keyword Explorer tool, the world’s #1 accurate keyword tool for SEO. Find The Best Keywords For Your SEO Strategy. Discover, prioritize, and build lists of high-quality keywords with Keyword Explorer.
Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.
#3 Ubersuggest:
Do you more rely on google keyword planner, then you have to check the Ubersuggest tool? It provides you long tail and similar keywords which are not listed on google keyword planner.
Ubersuggest helps you generate keyword ideas for your content marketing strategy and production. With Ubersuggest free keyword tool, generate an unlimited similar keyword.
#4 Google Trends:
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Google Trends is probably the most underutilized tool in all of SEO.
#5 KeywordTool.io:
The first place to start is with long-tail research and this can be done with the help of a number of tools. As a keyword.io PRO user, you can use all our longtail keyword sources and our Related Keyword Tool from our easy to use API and integrate them in any tool
4. Evaluate Tool
Below tools help to find and evaluate backlinks and website page details.
#1 Disavow Tool:
Disavow backlinks. If you have a manual action against your site for unnatural links to your site. Disavowing links is an important part of any backlink strategy.
Use Search Console to monitor Google Search results data for your properties.
5. Local SEO Tools
Local SEO is an essential part of SEO strategy, especially for a mid-size company to reach business around local customers. Local directories submission (Name, Address and Phone) by using local SEO keywords under similar categories.
Below listed free tools help for local SEO optimization and track all your SEO efforts.
#1 Google My Business:
Google My Business is an Internet-based service for business owners. Your business listing appears when the audience is searching for your business or businesses like yours on Google Search and Maps.
#2 Google Review Link Generator:
Free review link generator tool to easily find your business and generate your unique Google Review link. Then share the short URL with your customers and grow your Google reviews.
#3 Moz Local Check Business Listing:
Moz Local lets you quickly check how your business shows up across the web in the major listing websites in Google and it helps to rank local search results (Is your company listed accurately in these online directories).
6. Mobile SEO Tools
In marketing, the community adopted a pretty updated for change over.
Yeah, overall most of the online website switch to responsive website design for customers. Mobile friendly is the most important factor in SEO.
Let’s think about the mobile-friendly and speed check, there are plenty of tools for keyword research, competitor analysis, backlink checker, SEO audit, site speed checker and more.
But when its comes to mobile compatibility check, Which tools provide the best results and the most popular among all?
Hurray!!! There are a number of tools that helps to optimize a website over compatibility on various devices. I want to share my favorite and the best mobile SEO tools to consider.
#1 Google Mobile Website Speed Test:
Test your website’s mobile speed test. This tool can help to mobile search and you can get your site performance for Mobile-friendliness, Mobile Speed Score and Desktop speed.
The tool provides a detailed explanation of the warning and errors. Check for your’s and download full mobile experience report for a website.
#2 Mobile-First Index Checker:
In 2018, Google is expected to migrate to a mobile-first index (MFI). Organic rankings will drop if mobile content is not identical to desktop.
Beyond analyzing one URL, our Mobile-First Site Audit tool can identify content and technical issues on a massive scale for MFI optimization.
#3 Mobile SERP Test:
Google snippet simulator for mobile phones. Optimize your mobile page results on Google!
SERP’s are now based on pixels, not characters. On mobile: 284 pixels width, which approximately makes when not using capitalized letters.
7. On-Page SEO Tools
SEO is most important today than ever. If you’re planning to get started with search engine optimization and goal to achieve better results for a website.
If you’re on a tight budget, this free SEO list should serve you well.
Let’s get started now.
#1 Rich Result Test:
Rich results are essentially a way of highlighting your website’s content in the SERPs.
#2 Structured Data Testing Tool:
The Structured Data Testing Tool lets you generate a sample view of a result from your data.
#3 Google Tag Manager:
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites. Lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
8. Content Research Tool
As a content marketer must be aware of the right target audience for your content strategy. Content became king and crowded with large traffic.
You feel more amount of spending to create content and trending topics around your target audience, its right time to know about content research tool.
That’s great news!
There are so many free and easy content research tool available in the market to gain over the target audience and fill ideas for a content plan with relevant trendy topics.
Below drive into free tools for content research plan.
#1 Buzzsumo:
BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. Helps to find the most shared content and key influencers.
#2 All Top:
AllTop aggregates all of the top news and information in real time. Find a topic and learn what’s happening from trusted sources.
#3 Quora:
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers.
This site is a great resource for finding out what type of content could be useful to customers by learning what industry questions are frequently asked and answered.
9. Site Speed Test Tools
Website speed factor is most crucial for success. Faster loading website has highest ranking in SERP, higher conversion rates, lower bounce rates, higher page visit duration and also improves overall user experiences.
Lets check about free page speed testing tools.
#1 Google PageSpeed Insights:
Google PageSpeed Insights is a website speed test tool that grades your website on a scale of 1 – 100. The higher the number the better optimized your site is. Anything above an 85 indicates that your website is performing well. Pagespeed gives you reports for both the desktop and mobile versions of your site.
#2 Pingdom Speed Test:
Use this free Website Speed Test to analyze the load speed of your websites, and learn how to make them faster.
It offers a variety of different services, such as uptime monitoring, page speed monitoring, transaction monitoring, server monitoring, and visitor Insights (RUM).
#3 GTmetrix Tool:
GTmetrix is a free tool that analyzes your page’s speed performance. Using PageSpeed and YSlow, waterfall breakdown, video, and history.
With free registration, you can test from seven different locations. They also let you choose the browser, Chrome vs Firefox.
#4 Lighthouse Chrome Extension Tool:
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.
#5 WebpageSpeed Test:
Run a free website speed test from around the globe using real browsers at consumer connection speeds with detailed optimization recommendations.
You can run simple tests or perform advanced testing including multi-step transactions, video capture, content blocking and much more.
10. All-in-one Tools
When it comes to choose all in one seo packages for the best optimization is hard to beat.
Mastering Search Engine Optimization can be hard, if you’re just riding out. Fortunately, FREE all-in-one SEO Tools is easy, we’ve compiled a list. Don’t need to try all these below tools, you just need to figure out which one works best for your needs.
#1 SERPSTAT Tool:
The Best All-in-One SEO Tool for professional marketers, which provides Latent Semantic Indexing, Competitive Analysis, Keyword Research Tool, Backlinks, SEO Audit, Content Marketing and Rank tracking.
#2 SE Ranking:
The website ranking software for business, agencies and SEO specialist. Online SEO tool for marketing strategy: monitor, test, analyze with SE Ranking.
#3 SEMrush Tool:
SEMrush is a powerful ‘ALL-IN-ONE’ competitor analysis tool which founded by SEO and SEM professionals!. SEMrush offers solutions for SEO, PPC, content, social media and competitive research.
#4 SPYFU Tool:
Search for any competitor. Download their keywords. It’s that simple. Learn competitors’ PPC & SEO tricks and avoid their mistakes. Try it free. No CC Required.
Spyfu tool helps to increase web traffic, track keyword ranking and generate quality leads.
#5 SEO PowerSuite Tool:
SEO PowerSuite: the world’s finest SEO tools under one roof. Mac, Windows or Linux. Try the Free version!
SEO PowerSuite is the most complete set of effective SEO software which covers rank monitoring, link analysis, keyword research, site audit / content optimization and competitive analysis. SEOpowersuite Tool is absolutely enough to achieve and maintain top positions in any search engine.
Bring To Close
Every digital marketer does promote websites to get rank well, traffic and to generate organic leads for their services, the hardest part of the optimization is how you can accomplish all your tasks by using FREE SEO TOOLs.
Be Smart and Run SEO campaigns effectively.
These are the best free seo tools for keyword research, on page, mobile seo, page speed, competitor analysis, website analytics and more. These free tools always there, but what makes a difference is your effort over the website optimization to get a quality organic lead.
You have to try all those free seo tools, to knowledge what works for you. If you’re balance up cash to right tools then try over trial version of above each tool and see how worth it is.
Ball is in your court… Play and score it!
Do let me know if have missed any of the free seo tools and software that you manage your seo campaign.
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